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William Wood brings us their signature straps made from premium rubber, stitched with fire hose from the top. Each length of hose served with UK Fire & Rescue for over a decade, so its texture and patina are its own.

An FKM rubber strap with curved ends and a textured surface that feels as good as it looks. Water and sweat resistant by nature, secured with a stainless steel butterfly deployment clasp for a clean, seamless fit on the wrist. Now in three sizes and seven colours.

Curved-end FKM rubber that meets the case as if it was born there — in five colours you will not find on any other strap. Each shade was specified by Smiths to an exact Pantone reference and produced for us alone, in a single run. The strap tapers from 20mm to 16mm at the clasp, wearing slim and light on the wrist. Quiet, uncommon colours for those who know distinction lives in the details.

The strap is supplied long and trimmed to size for a clean, custom fit. We cut it for you in-store at pickup.

A premium leather strap with a smooth finish and a standout colour. High-quality genuine leather with quick-release spring bars — an effortless way to refresh your watch.

A lizard-embossed leather strap, elegant and lightweight, with a texture that catches the eye. Genuine leather that brings a refined edge to any watch, fitted with quick-release spring bars.

A premium leather strap with a smooth finish and a standout colour. High-quality genuine leather with quick-release spring bars — an effortless way to refresh your watch.

A stainless steel mesh bracelet with a timeless design. Easy to install with quick-release spring bars, and features an adjustable clasp for a precise fit. Available in 20mm and 22mm widths.

A soft suede strap with a warm, casual elegance. Adds texture and personality to any watch — fitted with quick-release spring bars for easy swaps.

A premium leather strap with a smooth finish and a standout colour. High-quality genuine leather with quick-release spring bars — an effortless way to refresh your watch.

A bonklip vintage-style bracelet, for the aficionados. Made in steel for 20mm lugs and closed with a folding clasp.

A honeycomb-textured rubber strap — durable, comfortable, and resistant to water and sweat. The distinctive pattern adds grip and visual depth, making it ideal for sport and everyday wear.

A light blue racing strap with classic perforation holes inspired by vintage motorsport. Breathable, comfortable, and sporty — fitted with quick-release spring bars.

A rubber strap with a crocodile-embossed texture — the classic look of leather with the durability and water resistance of rubber. Ideal for active days and everyday wear alike.

Rugged canvas with tidy stitching and leather keepers — a quiet field-watch spirit made for pilots, tool watches, and everything worn daily. Light on the wrist, and better the longer you live with it.

A 1960s design, reimagined by Wolbrook. A three-link bracelet in solid 316L stainless steel, machine-milled and hand-brushed, tapering from the lugs to the clasp. The solid deployant clasp carries NSA's iconic ribbed, scratch-resistant design.

The waffle texture borrowed from seventies dive watches, cast in FKM fluoroelastomer rubber — the kind that never cracks, fades, or holds a scent. Supple enough to hug the wrist, firm enough to stay put, finished with a steel pin buckle and a double keeper that locks the tail down. A sports strap with vintage soul, built to outlast the summers.

On the second of August, Kuwait does not celebrate. It remembers — a day that wounded the country, and the same day that belongs to its heroes: those who were lost, and those still among us.

This is the first Arabic edition in William Wood's history — the only watchmaker in the world building timepieces from decommissioned firefighting material, and a house whose every release has been a salute to those who stand in the front line. Smiths has been its first partner in the Arab world for five years. That a Kuwaiti company should be the one to bring this piece home felt inevitable.

It takes the form of a diver because Kuwait is a country of sea and pearl-diving — and because the sea teaches what this people already know: patience, a long breath, and the certainty of surfacing again. The mirror-silver dial is heat-treated to graduate from the blue of the sea below to the clarity of the sky above, ringed by applied Arabic numerals in sunburst blue. At its centre sits the Kuwaiti boom — the dhow once carried on the nation's currency — with the word Kuwait, in Arabic, engraved and gilded at its heart.

The crown holds brass stamped from a retired firefighter's helmet. The strap is cut from genuine upcycled fire hose. Nothing on this watch sits far from the story it tells.

Fifty pieces. Not simply a watch for the wrist — something to carry.

Caseback commemorative coin — after the words of the late Amir, Sheikh Jaber Al-Ahmad Al-Sabah: "From Kuwait we begin, and in Kuwait we end."

An STR Labs Project · AV86 × Smiths × Tokei Ronin

STR Labs is where Smiths and Tokei Ronin build without a brief — short runs, made once, never repeated. Al-Kashafa closes it. After this watch, nothing else will carry the STR mark. Not a pause. The last one, forever.

The dial is coffee brown, deepening toward the edge, crossed by sand-gold contour lines that map no real place — terrain as an idea rather than a location. Applied indices sit in polished steel surrounds: dots around the hour track, batons at three and nine, triangles at twelve and six. Below centre, two lines in that same sand-gold — N 29° 22.714' E 047° 59.438' and 200 m = 660 ft. The coordinates are not decoration. They are the Smiths office, Kuwait City.

Kill the light and the map turns on. Every contour line lumes, the whole topography glowing at once while the dial falls away behind it. A matte black bezel frames it, broken only by a single luminous pip at twelve, over a 40mm brushed steel case. Two hands, no seconds — time read, not counted.

One hundred numbered pieces. Engraving available. It arrives on a single black NATO strap; the mesh bracelet and FKM straps shown in the gallery are suggestions, not inclusions — Kashafa changes character completely with a change of strap.

Lapis Lazuli

A genuine lapis lazuli stone dial, cut and set with an elegant vintage restraint — deep ultramarine veined with pyrite, so no two dials are ever alike. The stone that once ground the blue of illuminated manuscripts, now read at a glance. Housed in a 36 mm stainless steel case with a fluted bezel and classic proportions. Limited to just 20 pieces.

Camel Salmon Fumée

A first of its kind. A camel salmon fumée dial — warm desert sand deepening to dusk at the edges — set against turquoise Eastern Arabic numerals at 12, 6, and 9. Desert and sea on one dial. The sunray-finished gradient catches light with every movement of the wrist. Housed in a 36 mm stainless steel case with a fluted bezel and classic proportions. Limited to just 25 pieces.