Watches

On the second of August, Kuwait does not celebrate. It remembers — a day that wounded the country, and the same day that belongs to its heroes: those who were lost, and those still among us.

This is the first Arabic edition in William Wood's history — the only watchmaker in the world building timepieces from decommissioned firefighting material, and a house whose every release has been a salute to those who stand in the front line. Smiths has been its first partner in the Arab world for five years. That a Kuwaiti company should be the one to bring this piece home felt inevitable.

It takes the form of a diver because Kuwait is a country of sea and pearl-diving — and because the sea teaches what this people already know: patience, a long breath, and the certainty of surfacing again. The mirror-silver dial is heat-treated to graduate from the blue of the sea below to the clarity of the sky above, ringed by applied Arabic numerals in sunburst blue. At its centre sits the Kuwaiti boom — the dhow once carried on the nation's currency — with the word الكويت engraved and gilded at its heart.

The crown holds brass stamped from a retired firefighter's helmet. The strap is cut from genuine upcycled fire hose. Nothing on this watch sits far from the story it tells.

Fifty pieces. Not simply a watch for the wrist — something to carry.

Caseback commemorative coin — after the words of the late Amir, Sheikh Jaber Al-Ahmad Al-Sabah: "From Kuwait we begin, and to Kuwait we return."

An STR Project

STR — Smiths × Tokei Ronin

United We Are · A tribute to the Smiths community in the United Arab Emirates

Some tributes are spoken. This one is worn. United We Are is the opening chapter of STR — Smiths × Tokei Ronin — a limited run of thirty pieces, created as a gift from us to the Smiths family across the Emirates. At its heart sits an artisan black aventurine dial: a captured fragment of night sky, scattered with countless points of light that deepen and shift as they meet the sun. Upon it rests the United Arab Emirates' official emblem of 1973 — applied by hand and finely moulded for this project alone — beside a single applied Hindu-Arabic ٧, drawn for the seven emirates and the unbreakable bond between them. Thirty watches. Seven emirates. One quiet promise: united, we are.

Forged carbon, shaped by pressure and chance — no two cases ever wear the same pattern. Inside beats a self-developed, motor-driven movement that tells time like nothing else: light on the wrist, bold in presence. The MS1001 is mechanical artistry rebuilt for the present — architectural, unconventional, entirely its own.

The spirit of the lifeboat URÆD — courage, patience, and a restless ocean. A deep blue dial with "liquid metal" finishing on the case flanks and bezel edge. Swiss Sellita SW 330-2 automatic with GMT, 56-hour power reserve, sapphire glass with five-layer anti-reflective coating. The First Edition — limited to 100 individually numbered pieces. A watch for those undeterred by distance.

A tribute to the voyage of Ole Brude — who, in 1904, dared to cross the Atlantic in a self-built lifeboat. Inside, the Swiss Sellita SW 330-2 automatic with GMT function lets you follow two time zones at once. A 56-hour power reserve. Polished and brushed steel case. Sapphire glass with five-layer anti-reflective coating. The First Edition — limited to 100 individually numbered pieces. Made for those who think differently, travel further, and stand their ground in any weather.

An Italian-designed automatic watch inspired by mythological guardians of time. The Naga 39 Serpent Green presents a deep green dial paired with a slim integrated bracelet, capturing the essence of the serpent mythology with a colour that commands attention while remaining effortlessly wearable.

An Italian-designed automatic watch inspired by mythological guardians of time. The Naga 39 Ocean Blue features a rich blue dial paired with a slim integrated bracelet, blending bold character with refined elegance for everyday wear.

A refined Italian dress Watch featuring an elegant anthracite dial — delivering understated elegance for special occasions.