Watches

The spirit of the lifeboat URÆD — courage, patience, and a restless ocean. A deep blue dial with "liquid metal" finishing on the case flanks and bezel edge. Swiss Sellita SW 330-2 automatic with GMT, 56-hour power reserve, sapphire glass with five-layer anti-reflective coating. The First Edition — limited to 100 individually numbered pieces. A watch for those undeterred by distance.

A tribute to the voyage of Ole Brude — who, in 1904, dared to cross the Atlantic in a self-built lifeboat. Inside, the Swiss Sellita SW 330-2 automatic with GMT function lets you follow two time zones at once. A 56-hour power reserve. Polished and brushed steel case. Sapphire glass with five-layer anti-reflective coating. The First Edition — limited to 100 individually numbered pieces. Made for those who think differently, travel further, and stand their ground in any weather.

A soft white dial with a touch of mint slipping through, like a cool breath. Playful in spirit, quietly Norwegian at heart — made for those who find beauty in the small things.

Riva blue — the color of classic boats and long summers. A sunburst dial that carries water and light at once. Light on the wrist, lasting in memory.

A purple sunburst dial that shifts between quiet and assertive as the light moves. A rare color, honestly worn — a Norwegian sense of restraint.

A gold dial that catches the light gently, framed by a steel case. Norwegian instinct that knows real gold never has to raise its voice. An everyday watch, designed to be noticed — never announced.

A dial that shifts with the light, like the rare opal it is named for. Deep, oceanic green in the shade — luminous, sun-touched green when light finds it. Quiet Norwegian poetry, worn on the wrist.

A tribute to beginnings, the Oliver by Wecord London honours the first person who placed their trust in the brand. A slim 40mm steel case, integrated metal bracelet, and Swiss Ronda quartz movement come together in a piece that sits comfortably between sporty and refined — a quiet thank-you, built to last.