Everyday Watches

An Italian-designed automatic watch inspired by mythological guardians of time. The Naga 39 Serpent Green presents a deep green dial paired with a slim integrated bracelet, capturing the essence of the serpent mythology with a colour that commands attention while remaining effortlessly wearable.

An Italian-designed automatic watch inspired by mythological guardians of time. The Naga 39 Ocean Blue features a rich blue dial paired with a slim integrated bracelet, blending bold character with refined elegance for everyday wear.

A refined Italian dress Watch featuring an elegant anthracite dial — delivering understated elegance for special occasions.

An Italian-designed automatic watch inspired by mythological guardians of time. The Naga 39 Silver White features a crisp white dial paired with polished and brushed steel finishes, creating a clean, versatile aesthetic suited for any occasion.

A light blue racing strap with classic perforation holes inspired by vintage motorsport. Breathable, comfortable, and sporty — fitted with quick-release spring bars.

A limited-edition white silicone strap. Lightweight, water-resistant, and comfortable all day — a clean, modern look for those who want something different.

Time told differently — the minute hand travels along a patented orbital gear track across the dial, while the hour is read from a rotating disc at 6 o'clock. Nominated for the GPHG 2025 in the "Mechanical Exception" category — the Grand Prix d'Horlogerie de Genève is the most prestigious annual watchmaking award, often called the "Oscars of Watchmaking," held in Geneva to celebrate the finest horological creations worldwide. Limited to 500 individually numbered pieces per colorway.

Every William Wood carries a real firefighting past. The case is CuSn8 bronze that shifts colour and texture as you wear it, the crown is struck from a British brass helmet over a century old, and the strap is fire hose that served real fires before returning to life on a wrist.

Against that warmth sits a deep burgundy dial, ringed by a chequered seconds track taken from the flank of a vintage British fire engine. The seconds hand nods to the chime of an old fire bell at one end and the head of a firefighter's axe at the other.

A friend of Smiths, Ali Bin Hussain, called it The Red Head. The name stayed.