Products

A leather strap with bold contrast stitching that adds classic character. Durable leather with precise detailing and quick-release spring bars.

A soft suede strap with a warm, casual elegance. Adds texture and personality to any watch — fitted with quick-release spring bars for easy swaps.

A soft suede strap with a warm, casual elegance. Adds texture and personality to any watch — fitted with quick-release spring bars for easy swaps.

Duke Watch – Large Model

A quiet nod to the 1980s, when watches spoke louder with less. The rectangular case sits confidently on the wrist — bold without trying, elegant without excess. Swiss precision, sapphire clarity, and an ultra-slim profile for the man who understands that true presence needs no announcement.

Duke Watch – Large Model

A quiet nod to the 1980s, when watches spoke louder with less. The rectangular case sits confidently on the wrist — bold without trying, elegant without excess. Swiss precision, sapphire clarity, and an ultra-slim profile for the man who understands that true presence needs no announcement.

Curved-end FKM rubber that meets the case as if it was born there — in five colours you will not find on any other strap. Each shade was specified by Smiths to an exact Pantone reference and produced for us alone, in a single run. The strap tapers from 20mm to 16mm at the clasp, wearing slim and light on the wrist. Quiet, uncommon colours for those who know distinction lives in the details.

The strap is supplied long and trimmed to size for a clean, custom fit. We cut it for you in-store at pickup.

An STR Project

STR — Smiths × Tokei Ronin

United We Are · A tribute to the Smiths community in the United Arab Emirates

Some tributes are spoken. This one is worn. United We Are is the opening chapter of STR — Smiths × Tokei Ronin — a limited run of thirty pieces, created as a gift from us to the Smiths family across the Emirates. At its heart sits an artisan black aventurine dial: a captured fragment of night sky, scattered with countless points of light that deepen and shift as they meet the sun. Upon it rests the United Arab Emirates' official emblem of 1973 — applied by hand and finely moulded for this project alone — beside a single applied Hindu-Arabic ٧, drawn for the seven emirates and the unbreakable bond between them. Thirty watches. Seven emirates. One quiet promise: united, we are.

A tribute to the voyage of Ole Brude — who, in 1904, dared to cross the Atlantic in a self-built lifeboat. Inside, the Swiss Sellita SW 330-2 automatic with GMT function lets you follow two time zones at once. A 56-hour power reserve. Polished and brushed steel case. Sapphire glass with five-layer anti-reflective coating. The First Edition — limited to 100 individually numbered pieces. Made for those who think differently, travel further, and stand their ground in any weather.